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WELCH, W.Va. — The pharmaceutical sales representatives from health care giant Abbott Laboratories had a problem. No matter what they tried, they couldn’t get the attention of an orthopedic surgeon to convince him to prescribe the potent painkiller OxyContin.
STAT@statnewsOxyContin's 5-step sales strategy, according to Abbot Pain Management
https://www.statnews.com/2016/09/22/abbott-oxycontin-crusade/STAT@statnewsOxyContin's 5-step sales strategy, according to Abbot Pain Management
n 2014, more Americans died of drug overdoses than any other year on record. There were more than 47,000 deaths, with roughly two-thirds of those deaths linked to opioids. This opioid epidemic includes synthetic opioids, such as fentanyl, which are responsible for the rise in death rates. Fentanyl analogs and carfentanil potent opioid receptor agonists can cause a toxidrome characterized by significant central nervous system and respiratory depression. Fentanyl has been implicated in multiple outbreak of